About Project CAT

Project CAT Big Cats
17 December 2021

Discovery support nearly six million acres of tiger habitat in India, Bhutan, and Russia through Project CAT.

Project CAT was launched in partnership with the World Wildlife Fund (WWF) to help protect and support the conservation of a transboundary tiger landscape, which is a global priority for tiger conservation. This key area also supports local economies, alternative livelihoods, and climate justice for the most marginalised.

Discovery has aligned with several conservation groups’ ambitious goal of doubling the wild tiger population by 2022, the next Year of the Tiger in the Chinese zodiac.

Recently a stunning short film, Eye to Eye with the Tiger, was produced in partnership with Samsung to help publicise this initiative. The film follows a passionate nature photographer, Yashas Narayan, as he travels across India to track, film, and photograph a tiger in the wild; filmed with the Galaxy S21 Ultra 5G. This phone was used as an easily accessible and lightweight solution for such a fast moving wildlife shoot.

Narayan is closer to tigers than almost anyone. Growing up in Mysore Province, home to some of the most breath-taking national parks in India, he had the unique opportunity to explore the jungles where tigers roam. Narayan believes his passion for wildlife photography helped him develop a strong understanding of big cat behaviour, saying: “The jungle is full of symbiotic relationships. It’s amazing to see how animals depend on each other. I’m hoping to capture some raw moments that emphasise how important tigers are in the circle of life.” Through his journey, he shines a light on the dangers these majestic animals face and the need for continued conservation efforts so the roar of the tiger does not fade from the planet.

Director, Vikram Singh, believes that wildlife photography can inspire meaningful change. “By capturing the power and beauty of these animals, I want to help people experience tigers in a tangible way,” he says. “Images and videos of tigers in the wild can help educate and captivate a global audience. We must all work together to generate change and ensure these big cats live on.”

To learn more about Project C.A.T and other Social Good campaigns, please visit Discovery, Inc.

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