Episodes
Episode 1
The Hard Science
In England, scientists are on the verge of ending a failed heart medication drug trial when a few subjects report a very unusual side effect.
Episode 2
The Hard Sell
The marketing team grapple with how to sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy.
Episode 3
The Hard Truth
Viagra is released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
