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About The Show

Today, Honda is a worldwide brand and instantly recognizable name. But in the beginning, it was nothing more than Soichiro Honda’s last name. Follow its rise to power.

Episodes

Episode 1

Honda

Today, Honda is a worldwide brand and instantly recognizable name. But in the beginning, it was nothing more than Soichiro Honda's last name. Follow its rise to power.

Episode 2

Ducati

Motorcycles weren't what the Ducati brothers had in mind when they created a radio manufacturing company. See how they became the designers of revolutionary bikes.

Episode 3

BMW

How did an aeroplane manufacturer turn itself into a leading car and motorbike manufacturer? See BMW's story, and a couple of its newest creations.

Episode 4

Kawasaki

Building motorbikes put Kawasaki on the map, but they were, and still remain, manufacturers of heavy industrial machinery. Watch their remarkable success story.

Episode 5

Suzuki

When you think Suzuki, you think knitting looms, right? Not now, but that's what Michio Suzuki first started with in 1909. See how they became the company they are today.

Episode 6

MV Agusta

Established in 1923 by Count Giovanni Agusta, MV Agusta went from building helicopters to the fastest motorcycles on the racetrack. See their royal-blooded story.

Episode 7

Bimota & Alpinestars

Bimota is a maker of rare, one-of-a-kind motorcycles, and Alpinestars is a manufacturer of riding gear that saves lives: the perfect combination.

Episode 8

Yamaha

Founded by Torakusu Yamaha, this motorcycle giant began by making pianos inspired by Japanese philosophy. Yamaha later took this approach and applied it to motorcycles.